Social media marketing is an online marketing method that uses different social media platforms like Facebook, Twitter, LinkedIn, and Pinterest to build brand recognition, capture customers’ attention, and connect brands with a broader, more diverse audience segment. Social media marketing for small businesses is a great way to reach your customers where they spend their time.

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A clever, data-driven social media marketing strategy can help your company achieve exceptional outcomes and turn customers into brand advocates. But more importantly, a creative social media marketing approach can help your business's search engine rankings and customer engagement efforts, resulting in more leads and revenue.

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Social media marketing allows you to showcase your brand to potential customers right when they're ready to buy. These efforts enable you to maximize available customer touchpoints and conversion opportunities.

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74% of consumers rely on social media to guide purchasing decisions. 96% of small businesses say they use social media in their marketing strategy. Social media is becoming a powerful online marketing resource for companies and brands. Search engines like Google and Bing now integrate updates, Tweets, profiles and comments into their results pages, recognizing the value of social engagement. Still the key is an effective social media plan.